Articles like this one, from the New York Times on September 18, 2018, and this one – Break the Art Fair – from New York Magazine have become increasingly common, and concerns about the outsized impact of global art fairs are debated widely among art dealers and artists.
The mission of Art Fair 14C is to provide support and growth opportunity to small and medium sized galleries, as well as expand opportunities for visual artists from New Jersey, without the usual high price for entry.
Created by the Visual Arts Committee of the Jersey City Arts Council, a 501c3 non-profit, Art Fair 14C provides exhibition opportunities at cost to galleries from New Jersey and beyond.
There are currently more than 200 art fairs around the world, including more than two dozen in New York City, but none accomplishes what 14C can.
The rise of the global art fair has been blamed for the decline of brick and mortar galleries, but Art Fair 14C will allow galleries to take advantage of the opportunities of an art fair, strengthen their client base and giving exposure to their artists, while not imperiling their businesses with potentially ruinous fees.
Art fairs have become incredible engines for art sales – the latest data has art fairs accounting for 46% of global art sales – but the art fair model, where booths can cost tens of thousands of dollars, is an often inaccessible and unaffordable one for small and medium sized galleries, which are the vast majority in New Jersey.
Art Fair 14C’s business model is unique in the world of art fairs. By staging Art Fair 14C in a hotel — and by having as the organizer a 501(c)(3) arts non-profit — the event will be affordable for galleries, whose expenses will be little more than the cost of their hotel rooms.