What is Art Fair 14C?

 

Art Fair 14C – which got its name as a wink to the “which exit?” joke about New Jersey from Saturday Night Live – is a non profit art fair with the mission to strengthen and support the visual arts.

Before becoming an independent non-profit, Art Fair 14C began as an initiative of the Jersey City Arts Council, designed to answer the question, “how do we help visual artists and galleries thrive and make a living?”

Given that 46% of global art sales happen at Art Fairs (source: The Art Market 2018 by Art Basel and UBS), and that so many of our area galleries and artists have been unable to participate in art fairs, we decided to start an art fair that would focus on the small and medium sized galleries who rarely have access to art fairs, as well as helping non-profit arts organizations and individual artists.

 

 

 

FAQS for Exhibition RoomsThe Juried ShowVisitors

 

FAQs for Exhibition Rooms

Does my gallery have to be from New Jersey to be eligible for an exhibition room?

The exhibition application is open to all galleries or arts organizations, or individual artists – no geographic restrictions

I’m not a traditional brick-and-mortar gallery, can I still apply?

We recognize that the traditional model of gallery is in flux – it’s one of the reasons we created this art fair, to help strengthen galleries! – and that there are many different ways that art dealers can exhibit and sell art. We are open and flexible in our requirements for gallery applicants, but if you are uncertain about applying, please feel free to email us at info@artfair14c.com, explain your business model, and we will be happy to help guide you.

Can individual artists apply for an exhibition room? Can I share and split the costs with another artist?

Yes, you can apply as an individual, or as a pair or group of artists – if you are going to be a group, all participating artists must have work uploaded to the application for the judges.

Is there a fee to apply?

Yes, there is a $40 application fee for exhibition rooms.  This fee covers the costs of the application (we use Submittable) and honoraria for the judges. 

What are the selection criteria and who are the judges selecting the exhibitors?

Applications are judged solely on the quality of the artwork submitted for consideration.  There are four judges for the Exhibition Rooms (as well as four different judges for the Juried Show) and they will score each application on a scale of 1 to 5.  After the judges have submitted their scores, we add an extra point for those who exhibited with us in our inaugural year, as well as single extra points for exhibitors from New Jersey or who are members of the Association of Women Art Dealers. Although there are three extra points available, there is no exhibitor who will get all three bonus points, though a small handful will have two extra points.

What are the costs to participate?

Beyond the application fee of $40, exhibitors will pay the cost of their hotel room at the Hyatt Regency, which is $159 per night for four nights – checking in on Thursday February 20, checking out on Monday February 24. There are no upfront costs (other than the application fee), payment in full is paid directly to the Hyatt Regency upon checkout.  The four night total, including all taxes, comes to $741.35.

The art fair takes no fee or commission on sales from the exhibition rooms, but if an exhibitor needs a credit card sale facilitated, Art Fair 14C will do that for a 5% fee.

Can we effectively display art in the Hyatt rooms?

There is no question that a 360-400 sq foot hotel room is not the same as a white-walled booth at a large exhibition center, but the Hyatt’s rooms are well set up for display, particularly of small and medium scale pieces.  At the 2019 Art Fair 14C rooms were beautifully and creatively set up to display a wide variety of art.

Calabar Gallery's room from the 2019 Art Fair 14C
Exhibition room from Calabar Gallery (Harlem)

 

Will the hotel room furniture be removed?

No – the only thing that will be removed prior to check-in will be the artwork currently hanging in each room. Past exhibitors created unique installations and found many creative and effective ways to display art.

Can we use the rooms after the Fair’s open hours for client appointments?

Yes – it’s your room, you have occupancy of it from February 20 through the 24th.

You can also sleep overnight, as long as the room is ready as an exhibition space by open hours the next day.

What kind of art sells well at Art Fair 14C, what price points?

We have only one year’s data to sample, a debut which was a learning experience for both exhibitors and the visitors, but in 2019 we found that the majority of art that sold was under $3,000. There were a handful of sales in the $10,000 range, but the exhibitors who did best had a wide range of price points.  

With well over 300 artists represented, the art being showcased in 2019 was varied, diverse and in all media.

Am I at a disadvantage if I have never participated in an art fair before?

Not at all. Because our focus is on small and medium sized galleries, many count 14C as their first art fair experience.  We created the fair to provide the boost that allows galleries to increase their exposure and abilities to continue at other art fairs, and we will do our best to make sure that Art Fair 14C is a great – and successful – experience..

How do I apply?

Click here for the application.
Application deadline is December 10, 2019.

I have more questions.

We’ll try to answer them all – please write to us at info@artfair14c.com.

 

 

FAQs for The Juried Show

Do I have to be from New Jersey to participate in the Juried Show?

Yes. The Juried Show is open only to artists who live or have a studio in New Jersey. You must have a current New Jersey address to apply.  For example, if you live in Brooklyn but have a studio at Mana Contemporary or 150 Bay, you are eligible to apply.

What if I grew up in New Jersey but live somewhere else now?

KAWS is that you? Sorry, you must have a current NJ mailing address, either home or studio.  

Who are the jurors for the Juried Show?

The names of the  jurors will be announced this fall.

How many artists will be selected?

We are anticipating approximately 70 artists.  We know the dimensions of our walls and the exhibition space, so the number of accepted artists will depend on the sizes of work selected by the jury.  

How will sales of artwork be handled?

Sales for the Juried Show will go through Art Fair 14C, which will hang the show, staff the show and take 30% commission. Sales in exhibition rooms are handled by the exhibitors, whether gallery or individual artist, with no commission from Art Fair 14C. 

What if I have gallery representation?

Congratulations, that is an increasingly rare thing in the art world.  Please let your gallery know you are submitting work, and if you are selected for the Juried Show, then we will note that your work appears courtesy of that gallery, and we will work out a commission split with the gallery.

Is there a fee to apply?

Yes, there is a $25 fee for all artists, who are allowed to submit a maximum of three works for consideration. This fee covers the costs of the application (we use Submittable) and honoraria for the judges. 

note: If you have applied for an exhibition room – and you are an artist from New Jersey – you will be sent a special link to apply for the Juried Show without a fee. We do not want to make artists pay two application fees.

 

The 2019 Juried Show at Art Fair 14C
2019 Juried Show

Why is there a fee to apply? I thought the mission of the fair was to help artists, not make money off of them.

Interesting point.  This is something that has been extensively discussed by the Art Fair 14C team. We are a non-profit, and we have expenses specifically associated with the Juried Show, including the application program, the jury honoraria, and the temporary walls.  In 2019 we weren’t able to afford supplemental lighting for the show, but we did have enough excess funds to give each of the artists in the Juried Show a year’s membership in the SHIM network, which provides them with further opportunities to show their work.  We also gave 2 free passes to the art fair to each applicant who wasn’t accepted.

Because we had excess funds from the application fee in 2019, the application fee for 2020 was reduced from $35 to $25.

 

How do I apply?

Click here for the application.
Application deadline is December 14, 2019.

I have more questions.

We’ll try to answer them all – please write to us at info@artfair14c.com.

 

 

FAQs for visitors

What kind of art will I see at 14C?

Although the participating galleries and artists for 2020 haven’t been selected yet – make sure you’re on our mailing list and follow us on Instagram to get updates – but we anticipate an enormous variety of contemporary art and the opportunity to discover artists and galleries that are rarely seen at art fairs.  The Juried Show will showcase some of the best artists in New Jersey.

How can I get tickets?

Tickets will be on sale this fall – all proceeds go to support the non-profit Art Fair 14C and its artists.  Make sure you are on our mailing list to get information on discounts and opportunities.

I’m not that familiar with Jersey City, is it easy to get to the Art Fair 14C from NYC?

Very easy!

The Hyatt Regency is at Exchange Place on the waterfront. There is PATH train service to Exchange Place from the World Trade Center Oculus (you can use your MetroCard). It’s about a 3-minute ride on the PATH. There are also ferries across the Hudson on NY Waterways that go from Brookfield Place near the WTC.

There is ample parking in the area, and the Hudson-Bergen Light Rail stops about a block away.

NOTE: The Port Authority has announced that the World Trade Center PATH station will be closed on Saturdays and Sundays in 2019 and 2020 to repair damage done by Superstorm Sandy. New York Waterways and LYFT offer discounted rates on the weekends to Jersey City.