Problem:
Art Fairs are now 46% percent of the global art market, but most small and medium sized galleries are shut out.

Solution:
Art Fair 14C was created with the mission to support smaller galleries, as well as artists who may not have gallery representation. The fair began as an initiative of the Jersey City Arts Council, and is now its own non-profit, offering the art fair experience  at cost* to galleries and artists.

 

Young girl marvels at work by Miles van Rensselaer
sculpture by Miles van Rensselaer from the 2019 Juried Show

Problem:
“Art fairs freak me out. They are hellish places where money and art have sex in public.”
Jerry Saltz wrote those words in 2012 in New York magazine before explaining that the Dependent Art Fair at the Comfort Inn Hotel in Manhattan was a delightful and funky exception.

Solution:
Art Fair 14C takes place at the Hyatt Regency at Exchange Place, so money and art will be able to ‘get a room.’

 

Problem:
The world of fine art can seem inaccessible, abstruse and elitist, filled with language, codes and rules that can feel inexplicable.

Solution:
Art Fair 14C is located on the waterfront of Jersey City – accessible, open and egalitarian. After the first edition in March 2019, one of the most frequent comments was about what a great vibe there was – it was a weekend of fun for the enthusiastic visitors, with extraordinary and surprising art to explore around every corner. 

 

Problem:
*How can Art Fair 14C offer galleries and artists an art fair experience at cost?

Solution:
Art Fair 14C has a unique business model.  We are a 501c3 non-profit, and are blessed with extraordinary sponsors and partners who support our mission to strengthen, and expand the reach of, the visual arts.  

In particular, Art Fair 14C is grateful for the generosity of the Hyatt Regency hotel, Mack-Cali Realty Corporation, the Exchange Place Alliance and the City of Jersey City. The fee to apply for the Juried Show is $25, applying for an exhibition room is just $40, and accepted exhibitors pay only the price of their hotel room, which will be $159/night in 2020.

 

 

 

 

Art Fair 14C will take place March 15-17, 2019 at the Hyatt Regency at Exchange Place in Jersey City.SCHEDULE

Friday February 21, 2020
VIP and press access               4pm-9pm

Saturday February 22, 2020
VIP access                                   11am-8pm
Public access                             12pm-8pm

Sunday February 23, 2020
VIP access                                   11am-7pm
Public access                             12pm-7pm

 

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